Brightens and shines every coat no matter the shade! Our pH-Balanced, soap-free Shampoo is formulated to contain coat conditioners, coat cleansers, and optical brighteners to gently reduce stains. This advanced formula will enhance the natural coat texture, color, and manageability. Our exclusive blend utilizes the essence of Japanese Cherry Blossom to gently and safely neutralize pet odors while delivering a fresh and luxurious feeling to the skin and coat. Safe to use on dogs, cats, and horses.